Trust Me, I'm Lying: Confessions of a Media Manipulator

Trust Me, I'm Lying was billed as an exposé of the online journalism system that rose to prominence in the decade before the book's 2012 publication.

Holiday is the former Director of Marketing for American Apparel, where he created controversial campaigns that garnered widespread publicity. Holiday has also done publicity work for Tucker Max, including marketing for the film adaptation of I Hope They Serve Beer in Hell and a media stunt about Max's failed attempt to donate $500,000 to Planned Parenthood.